Online Advertising is the key element of marketing strategy for any organisation.

Thank God for technology and most of all thank God for the internet.Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media.
   

Before the creation of internet,  print media was the one and only way to reach consumers. basically this was the only means organisations could reach people, then technology evolved and the internet was created, with the creation of internet, marketing strategy has taking a new shape, it provides a high level of reach with a very low cost, like we all know online advertising provided a better and easy communication between advertisers and the audience at large.
     we have several internet marketing formats such as search engine marketing,digital video, classified among  others, search engine marketing is said to be the oldest and still remains the largest marketing share, but as well other online marketing are also very effective because of evolution of communication and technology and smartphone adoption. the main reason for the adoption of online marketing was to optimize cost and increase the number of leads generated.